You could be forgiven for not having heard about Mr Green, the online bookmaker. Unlike your Hills, Corals and Ladbrokes they haven’t been around for close to one hundred years, in fact, Mr Green only arrived on the scenes in 2007, arguably making it somewhat of a toddler.
As the headline suggests however, there is plenty of envy towards this new online bookmaker. Not only do they provide offers that rival the aforementioned three when it comes to betting offers, odds, news and tips, but they have hit the scenes running with their Mr Green brand.
Brands can be difficult to master, especially in the world of bookmakers. For one you can’t create a brand that is seen to attract younger audiences, secondly, you do need a brand to begin with. Whereas William Hill has been around since people realised they could race horses, they haven’t really created a brand character that people become familiar with, in fact, if they were not based on the high street as well as online they probably wouldn’t be very well known at all. This is where Mr Green differs, in that even the mere mention of the bookmaker has you imagining the old City gent with his green suit and yellow tie on.
Some may suggest Mr Green could be mixed up with the board game classic Cluedo’s Professor Green, but one cannot see that a bad thing really. The fact is despite only being created in 2007 they have come a long way since then and have become one of the most popular new groups in online gambling, mainly because they mixed things up, and they mixed things up well. Using software providers such as Playtech and Microgaming in one room for example was very much a first, with most bookies preferring just one provider, this gave them the opportunity of providing their punters with more options and where Mr Green casino is concerned, way more slots to play.
Fans of Wigan Athletic and Celtic will know Mr Green better than most as they are their team sponsors, and whilst numerous football clubs won’t be envy of those two teams, there are bookies aplenty who are certainly green about Mr Green!